And now, a billboard that can tell if you like its message. Humongous advertising firm M&C Saatchi created a billboard display that changes text and design based on the emotions of those viewing it.
The company used a series of hidden Microsoft Kinect cameras to see and interpret the emotional responses of passers-by, testing the technology in London this summer, using a fake coffee brand, Bahio.
“It’s the first time a poster has been let loose to entirely write itself, based on what works, rather than just what a person thinks may work.” — David Cox, chief innovation officer of M&C Saatchi
Read more: The Guardian, FoodWorldNews, Newser
